Creative Marketing Ideas For Shoe Stores

During an economic recession, the retail industry has taken a big hit as customers simply don’t have as much discretionary income as they used to. Whether your shoe store is part of a large chain or is just a small independent retailer, you should always be on the lookout for new, interesting marketing ideas that can stimulate business. Here are some great ways to put your best foot forward.

  1. In-store events– Customers need to know the benefits of your shoes, be it that they are edgy and fashionable or that they provide a comfortable walking experience. Hosting an in-store event like a fashion show or a teaching session will not only generate buzz and awareness for your store, but also sell a lot of shoes! Have your featured products fully-visible using a vertical banner or even a window cling so customers know which shoes they’re going to learn about.
  2. Loyalty cards– Most women have a shoe fetish, so create a loyalty program that keeps her coming back for more shoes. This could be a punch card or you could even use a computer-tracking system. After a certain amount of pairs purchased, your customer will receive a free (or at least discounted) pair. Not only do you sell more shoes, but you also retain loyal customers.
  3. Shoe care– A great way to make your store more marketable is by offering shoe care services such as shining, stretching, and even minor repair. If you really want to offer a first-class experience, offer complimentary shoe repair services. You probably won’t be able to do this in-store, but set-up an agreement with a local shoe hospital or cobbler. Your client will appreciate the VIP treatment, and this ensures they’ll visit your store at least twice (once to drop off the shoes and again to pick them up). Odds are they’ll find a new pair in at least one of those visits. Display vinyl decals at your cash wraps letting customers know these special services you offer, and make sure your sales team is mentioning it as well.
  4. Sponsorship/donation– Sponsoring local events is a great way to build a positive business reputation. In exchange, you’re usually able to advertise at these events with a vinyl banner or in the program. Another unique idea is to create a shoe-donation program. Work with charity groups such as the Salvation Army to donate a pair of shoes for every X amount you sell. This is a huge PR boost and makes your business socially-responsible. It has certainly worked for TOMS.
  5. Family bundles– If you are a shoe store that caters to all customers (men, women, and children), create a family bundle package. Offer a special discount when customers buy a pair of shoes for every member of the family, or even have a buy one-get one special. You’re a one-stop shop for the family, but it may take a special deal for customers to realize that.

10 Plus-Size Dressing Ideas for the Modern Girl

Petite women don’t have to worry about dress sizes and styles. They can wear anything and still look good! Women with a few extra pounds need to be more careful about their dressing choices. As a plus-size woman, you can neither wear something too loose nor too tight. To make things simple, we have enlisted ten different tips below, exclusively for styling and dressing better.

1. First things first, wear your size. Some amazing brands specialize in various kinds of women plus size clothing, and you can find quite a few options according to your budget and preferences.

2. Get shapewear. Contrary to what most women believe, shapewear is not meant to trim your figure by a few sizes. The right product will just tone your curves in the right way so that the dresses and skirts fit better. You can go for a full-body shapewear style or choose something exclusively for the mid-area/tummy.

3. Play with materials. Textures and colors can change a lot of things. Instead of the trying the same kind of materials, try more organic fabrics that don’t accentuate the wrong portions of your body. Lace is a good option, besides cotton.

4. Choose the right prints. Prints can make or break a look. Plus-size women should look for smaller prints that create a leaner look. You can try small polka dots, floral patterns and even simple prints with little motifs.

5. Pick the right styles. Ruffles and peplum styles might not be a good choice if you have a wider waist. A better choice is to opt for simpler designs that help in highlighting the perfect areas. For example, if you have a leaner upper body, a halter-neck top might help in adding more attention.

6. Unsure of a dress size? Contemplating if a particular style will look nice on you? Well, order two. Online sites offer easy exchange and return options, and you will easily return the size that doesn’t fit you.

7. Layer it up. Shrugs, summer jackets, scarves, and stores can be an excellent way to add zing to any outfit. You don’t have to necessarily buy expensive styles. Just make sure that you don’t overdo the different things. It’s all about minimalism!

8. Accessorize as you like. Don’t like buying a lot of clothes? Want to style in a budget? Invest in a set of handbags, jewelry, and other items. Statement earrings and neckpieces can help in creating a new look, regardless of what you wear.

9. Be cautious with stripes. Lines are great, as long as you wear the right styles. Don’t go for broad styles that can highlight your body in the wrong ways. Instead, leaner stripes work better, and vertical prints always look better on plus-size girls.

10. Lastly, break the tone of your outfit wherever possible. If you are wearing a long dress, add a belt to bring down the monotony. You can also try using body jewelry and low-back cuts to keep the glare away from the wrong areas.

Check online to buy plus size clothing now!

10 Prom Theme Ideas

Planning your school’s prom? Here are some themes to consider. Remember, you need to pick a prom theme that will create a beautiful atmosphere and look great in photos. Use interesting backdrops and props and pay attention to lighting and details.

Enchanted Forest

Set a romantic nighttime mood with beautiful backdrops of trees and dazzling northern lights. Use rich shades of greens, blues, purples, and browns for the decor. Props: Woodland creatures, unicorns, mini pine trees, artificial leaves.

Similar Prom Themes: Magical Garden Theme, Fairy Tale Theme, Twilight Theme, Alice in Wonderland Theme

Old Hollywood

Make it an ultra-glamourous occasion by rolling out a red carpet; use red, gold, black and white as a colour scheme; create a backdrop filled with black and white pictures of Hollywood actors; have a paparazzi line for guests to walk by and create a Hollywood Walk of Fame for your school. Props: Oscar statues, a spotlight/searchlight

Similar Prom Theme: Oscar Awards Theme

Monte Carlo

A romantic and beautiful destination like Monte Carlo is a great setting to base your prom theme on. Be sure to create lots of decadent visual imagery that captures Monte Carlo’s beauty and luxury. Use backdrops and props to recreate Monte Carlo’s beaches, casinos, racetracks, yachts, and historic buildings

Similar Prom Themes: New York City Theme, Venice Theme, Paris Theme, Rome Theme, Rio de Janeiro Theme

Ice Castle

Create a romantic Arctic winter wonderland for your prom. Use lots of white, silver, and pale blue decor. Props: Fake snow, ice sculptures, polar bear and penguin figures, lots of transparent plastic items to represent ice. Be sure to hang giant sparkly snowflakes from the ceiling to enhance the atmosphere.

Similar Prom Theme: Viking Theme

Desert Sunset

Capture the beauty and romance of a desert sunset with landscape backdrops. Props: cactus covered in sparkly white christmas lights, silhouettes of cowboys on horses, and lots of palm trees

Similar Prom Themes: African Safari Theme, Sunset on the Mediterranean Theme

Monarch or Renaissance

Recreate a King and Queens court with a renaissance theme. Create backdrops with lots of columns, red carpet, court jesters, and knights. Props: crowns, tiaras, thrones, faux marble and gold ornaments, chandeliers

Similar Prom Themes: Greek Mythology Theme, Egyptian Pharaoh Theme, Art History Theme, Jane Austen Theme, Masquerade Theme

Black Swan Ballet

Do something different and create a dark and twisted ballet theme for your prom. Use the movie “Black Swan” as visual inspiration. Props: an artificial pond with swans, black feathers, mirrors, and silhouettes of ballet dancers.

Similar Prom Themes: Moulin Rouge Theme, Superhero Theme…Any cult movie that you can draw inspiration from

Under the Sea

Create a fantastic under-water aquarium theme. Use images of colourful coral reefs as backdrops; drape shimmery blue fabrics all around. Props: Aquariums with exotic fish (or TV screens showing such), scuba divers, fake shipwrecks with treasure, and lots of mermaids!

Similar Prom Theme: Pirates of the Caribbean Theme, The Little Mermaid Theme

Hawaiian

Capture Hawaii’s beautiful landscapes, from the volcanos to the beaches. It’s a fun theme, and can also be very romantic, just keep the setting more elegant than casual Props: Giant fake volcano, surf boards, palm trees, hula dancers, lots of Hawaiian flowers, and vintage maps of Hawaii.

Similar Prom Themes: Beach Party Theme

Cosmic

This prom theme could be gorgeous if pulled off correctly. Use dark backdrops with lots of sparkly light to create a romantic and serene starry galaxy. Props: Astronauts and space ships; hang giant glowing paper mache planets from the ceiling.

Similar Prom Theme: In the Clouds Theme