Hide Those Extra Pounds – The Ultimate List Of Plus Size Dressing Tips

Fashion is not about trends, glamour and all those flashy things. It is all about how you interpret your own style statement. Fashion can mean different things to different people, but if you are on the heavy side, you might have fewer choices. Let’s agree on one thing – the fashion industry has been partial to petite women. They undeniably have the best brands, options, and trends to their benefit.

Thankfully, things have changed considerably in the last few years. These days, we have brands that focus on plus size fashion clothing for women. However, if you are looking to style better, we have a few tips below to help you, and yes, these are just suggestions. Ultimately, you are your best stylist on a budget.

Do Not Wear Tight Clothes:

Yes, most plus size women end up buying sizes that are either too large or small for them. Wearing a clingy top won’t add to your shape, and a loose fitting dress will not do any good either. Make sure that you wear the right size. Check online to find a few brands that focus on this segment and have a good range of options. Since the returns are easy with online sellers, you can always order two sizes to find the best fit.

Invest in Shapewear:

Shapewear is not meant to bring down your waist size. Instead, the right shapewear will help in toning your body, so that you can wear skirts and dresses without a second thought. Shapewear comes in different sizes and styles, and you can choose a full-body design, which will tone your belly, waist, back and thighs at the same time. Also, if required, spend on a better brand that uses breathable fabrics.

Shrugs and More Shrugs:

If you are unsure of how to pull off a tight top, a shrug or summer jacket is your best friend. Shrugs help in getting the layered look, which transfers the attention to the clothes, instead of your body. Instead of the boring black and blue, go for bright colors that can add some pop element to the entire look. Also, it’s a good idea to choose summer blazers, which can be taken to work, as well.

Avoid Styling around the Problem Area:

If you are obese, you certainly have a problem area. This can be your midsection or the arms. Depending on your body, avoid wearing clothes that can emphasize those areas. For examples, for a protruding belly, you cannot wear a peplum top. Try to appreciate your highlights. Go for vertical designs, V-necklines, and stripes that will add more style to your regular looks.

Finally, don’t forget to experiment. There are no hard and fast rules in fashion anymore. It is all about being comfortable, and for that, you need to try new things. Move out of your regular zone and try things you haven’t tried. You will either win with a chic look or learn from simple fashion mistakes – In both cases, you win!

What Is a Plus Size and Why Can’t the Fashion Industry Deal With It Properly?

This is an area under debate at the moment and some people are clearly struggling with it. They know that plus size is popular and is a hot topic for discussion and they wish to participate and comment on the plus size market. But what is “Plus Size”, what does it mean and how do we view it?

The words “Plus Size” are used to refer to clothing for larger people, there is a wide area of debate around what is considered to be large, where does it start? Size, 10, 12, 14 or 16?. The debate then also becomes associated with health issues as many people consider that larger people are automatically unhealthy (this is untrue). The Fashion Industry is totally focused on how people look and larger people do not figure on mainstream fashion’s radar. This is regrettable as a lot of people are larger than the models generally used by the fashion industry (they are then expected to buy clothes modeled on thinner women). It is interesting that the fashion industry is associated with thinness which itself can also give rise to health issues. It seems that people (both large and thin) slightly outside the “norm” are viewed and treated differently though interestingly in certain circumstances both are perceived as being “unhealthy”

However these perceptions are being challenged somewhat because people are getting larger and what used to be considered “plus size” is now much more common than previously. Dress sizes have become larger over the years but have remained labeled as previously known as “Vanity Sizing” to make customers feel good about themselves. Typically the fashion markets are driven by designers setting trends. Their work is an art form and is displayed in an artistic manner. Ready to wear on the high street takes it’s cues from these trends although you also get designers who set their own trends for their market.

Ready to Wear is worn by much wider age and size groupings than shown on the Couture Catwalks, and a lot of the trends seen on the catwalk do not necessarily transfer well to the normal market. So while the “Plus Size” market may not be “media” popular they represent a good portion of people who shop for clothes.

The term “Plus Size” is commonly used in the USA but is less common here in the UK, it is a commonly used search term on Google but it’s not really that well used here in the UK. Media doesn’t really know how to handle it and this was never more clear when we saw the Vogue Italia cover for June 2011. It features 3 beautiful women photographed in lingerie. These women are plus size models and while it is wonderful that Vogue featured them on their cover is a shame that they felt it necessary to photograph the women semi naked and with one of them posed somewhat inappropriately.

Editor in chief Franca Sozzani launched Vogue Curvy in February and the June 2011 Cover of Vogue Italia was aimed at helping promote Vogue’s new affinity with plus size women. It is excellent that Sozzani has a launched Vogue Curvy, is this mainstream fashion recognising that there are lots of women out there who are curvy or plus size and who demand that their fashion needs and desires be catered for? On an equally positive note Sozzani is also campaigning against web sites that actively promote anorexia which the fashion industry has been blamed for encouraging in the past. So well done to her for taking an active stance on this issue. In time perhaps the fashion media will focus on fashion as opposed to the size of the individual wearing it. After all everyone has the potential to be elegant and beautiful regardless of their size.

“The Cut” blog also posted an article “No One Seems To Know What A Plus Size Model Really Is” and they featured some quotes from Madeline Figueroa-Jones editor-in-chief of Plus Model magazine. Interestingly “The Cut” featured a photograph of one of the covers from Plus Model Magazine and of all the covers they could have chosen they chose a cover with models wearing lingerie and posing provocatively. Plus Model Magazine has plenty of covers showing larger women wearing beautiful clothes. So it was a shame that both of these well travelled web sites chose to somewhat cheapen plus size women by showing them in skimpy lingerie (however well photographed).

Both Vogue and The Cut could have chosen photographs showing plus size women wearing beautiful clothes and illustrating the fact that larger women can look just as fabulous as other women and that fashion should be about fashion and not body size. Designers could also look at the world slightly differently and if they were brave they could view curvy women as presenting them with an opportunity to design clothes that flatter curves and to allow them to make a different and new fashion statement. At Vida Moda we argue that curves are required to wear clothes really well! It is part of our mission to find beautiful clothes for larger women that will flatter and make them feel and look wonderful.

Vogue Italia Cover Image June 2011 courtesy of The NewsFeed and Vogue Italia

Designer Fashion Size 16 to 24 From Vida Moda Stylish European Plus Size Designer Clothing Collections For Ladies Browse Our Online Store For Clothes For Curvy Women.

Creative Marketing Ideas For Shoe Stores

During an economic recession, the retail industry has taken a big hit as customers simply don’t have as much discretionary income as they used to. Whether your shoe store is part of a large chain or is just a small independent retailer, you should always be on the lookout for new, interesting marketing ideas that can stimulate business. Here are some great ways to put your best foot forward.

  1. In-store events– Customers need to know the benefits of your shoes, be it that they are edgy and fashionable or that they provide a comfortable walking experience. Hosting an in-store event like a fashion show or a teaching session will not only generate buzz and awareness for your store, but also sell a lot of shoes! Have your featured products fully-visible using a vertical banner or even a window cling so customers know which shoes they’re going to learn about.
  2. Loyalty cards– Most women have a shoe fetish, so create a loyalty program that keeps her coming back for more shoes. This could be a punch card or you could even use a computer-tracking system. After a certain amount of pairs purchased, your customer will receive a free (or at least discounted) pair. Not only do you sell more shoes, but you also retain loyal customers.
  3. Shoe care– A great way to make your store more marketable is by offering shoe care services such as shining, stretching, and even minor repair. If you really want to offer a first-class experience, offer complimentary shoe repair services. You probably won’t be able to do this in-store, but set-up an agreement with a local shoe hospital or cobbler. Your client will appreciate the VIP treatment, and this ensures they’ll visit your store at least twice (once to drop off the shoes and again to pick them up). Odds are they’ll find a new pair in at least one of those visits. Display vinyl decals at your cash wraps letting customers know these special services you offer, and make sure your sales team is mentioning it as well.
  4. Sponsorship/donation– Sponsoring local events is a great way to build a positive business reputation. In exchange, you’re usually able to advertise at these events with a vinyl banner or in the program. Another unique idea is to create a shoe-donation program. Work with charity groups such as the Salvation Army to donate a pair of shoes for every X amount you sell. This is a huge PR boost and makes your business socially-responsible. It has certainly worked for TOMS.
  5. Family bundles– If you are a shoe store that caters to all customers (men, women, and children), create a family bundle package. Offer a special discount when customers buy a pair of shoes for every member of the family, or even have a buy one-get one special. You’re a one-stop shop for the family, but it may take a special deal for customers to realize that.